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The Art and Colour of GM from Hemmings Classic Car – Mark J McCourt
The Art and Colour of GM
I think that the future of General Motors will be measured by the attractiveness that we put in the bodies from the standpoint of luxury of appointment, the degree to which they please the eye, both in contour and in color scheme, also the degree to which we are able to make them different from competition.”
— Alfred P. Sloan Jr., in a letter to Fisher Body Corporation president William A. Fisher, September 1927
This article from Mark J McCourt at Hemmings Classic Cars tells the story of GM’s approach to the design and attractiveness of vehicles and was the complete antithesis of Henry Ford’s approach.