Gone but not forgotten: Ford’s Maverick turns 50 – Kurt Ernst @Hemmings

Gone but not forgotten: Ford’s Maverick turns 50 – Kurt Ernst @Hemmings

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On April 17, 1969, Ford introduced a new compact two-door sedan with sleek fastback styling, designed to counter the sales threat posed by the Volkswagen “Beetle” and other fuel-efficient imports. In its first (partial) year on the market, the Maverick sold 127,833 copies, besting the Mustang’s 126,538 unit sales from April-December 1964. Though the Mustang lives on today, the Maverick — which marks its 50th birthday in 2019 — left the U.S. market after the 1977 model year.

Read Kurt’s article here

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