When the 1971 Buick Riviera hit the market, the American public wasn’t quite ready for it. The Riviera had debuted in 1963 with a finely tailored look that was both upscale and sporty and it evolved into a handsome, sleek coupe for 1966. By 1970, however, it had been festooned with chrome trim and had lost some of its edge. Buyers noticed. A radical transformation was in order.
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