Today’s sales incentives are a joke compared to 1962’s free pony with a new Chevy – Kyle Smith @Hagerty

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In the long history of car sales, dealers have attempted all manner of gimmicks to get new buyers into the showroom and out the door with a new set of wheels. Lottery contests, rebates, all types of giveaways, and more. We thought we had seen it all until an we saw this ad from 1962: a free Shetland Pony to the first 25 buyers of a new Chevrolet.

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