Back in 2012, a small drag-oriented event held on the East Coast called the Race of Gentlemen (TROG) shook the hot rod scene. Although it gathered only 15 hot rods and 15 motorcycles, it still captured the imagination of gearheads the world over. It was organized on the beach and featured aesthetics reminiscent of faded pictures glued in a 1950s photo album.
Over the years, other TROGs have come and gone, including one in 2016 that tread the sand of Pismo Beach, California (unfortunately plagued by stormy weather). Promoter Mel Stultz and his crew traveled back home afterwards, thinking another race was unlikely to take place on the West Coast. Yet, surprisingly, officials from the scenic city of Santa Barbara contacted Stultz in 2018 and asked him to have an event in town! They made it clear racing on the sand would not be an option, but how about using a street along the beach?