Twenty-five years ago, Oldsmobile pinned its hopes on the Aurora – Kurt Ernst @Hemmings


As the 1990s dawned, Oldsmobile – then America’s oldest automotive brand – was in crisis. Sales were declining, its buyers were aging, and new luxury import brands threatened the division’s very existence. In response, Oldsmobile developed a halo car – the Aurora – meant to reverse its fortune and steer the brand into the 21st century. A quarter-century after the Aurora’s debut – and 15 years after Oldsmobile’s demise – here’s a look at the car that once carried the hopes of a division on its shoulders.

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Categories: 1995, Hemmings, Kurt Ernst, Oldsmobile

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