Book – Car: A Drama of the American Workplace by Mary Walton

Book – Car: A Drama of the American Workplace by Mary Walton

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Book – Car: A Drama of the American Workplace by Mary Walton

Book by Mary Walton on the behind the scenes activity behind the launch of the Ford Taurus, at the time the Taurus is reputed to have saved Ford Motor Company.

The book is an excellent read and pulls no punches…

“An enlightening peek at the inner workings of a large corporation trying to reinvent itself. . . . It’s rare to find an auto book that explains the process of creating a car with so much color and detail.”―Business Week (a Best Business Book of 1997)

Faced with the task of redesigning the Taurus, America’s best-selling car and the flagship of its fleet, Ford Motor Company assembled 700 designers, engineers, planners, and bean-counters under a tough manager who set out to retake engineering and manufacturing ground lost to the Japanese. On their shoulders rested the reputation and the profits of Ford, not to mention an investment of close to 3 billion dollars. This biting, insightful account by a seasoned journalist follows the 1996 Taurus from its conception as a clay model in Detroit to its birth in an Atlanta assembly plant to its public debut in a New Jersey dealership. Mary Walton, who was given unprecedented access to the Taurus team, chronicles brilliantly the clashes between designers and engineers, marketers and accountants, product guys and manufacturing guys to create a revealing portrait of the tension, the passions, and the pride that fuel the race to #1. “An engrossing drama . . . with fascinating insights into every aspect of the car’s creation. . . . Walton does an admirable job of making the redesign of a car into a compelling human-interest story.”―Publishers Weekly (starred review) “An engrossing, satisfying read.”―Doron Levin, Philadelphia Inquirer (a Best Book of 1997) “Vivid and informative. . . . Consistently entertaining because it is engagingly written, this is the rare business book that is a page turner.”―Keith Bradsher, New York Times Book Review 8 pages of plates, photographs

Book available here

Related – Book – The Critical Path: Inventing an Automobile and Reinventing a Corporation by Brock Yates

One thought on “Book – Car: A Drama of the American Workplace by Mary Walton

  1. One man and his Mustang – UK – I'm just a man with a Classic 1966 Ford Mustang Coupe and an ever increasing collection of car detailing products to keep it clean. I bought the car as a non rolling project in 2011 which had been neglected, set fire to, rusted and abused. As a result of all that the car needed a bare metal strip down, a nut and bolt restoration." Four and a half years later the car was completed, on the road and shown at the UK's premier Classic Car Show, everything that was done to my car is documented here. I now have the privilege to drive one of America's most recognised cars and a true Icon, the Ford Mustang.
    One man and his Mustang says:

    👍

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