America’s Lowest-priced Pickup: 1960 Ford Falcon Ranchero brochure – Mark J McCourt @Hemmings

Posted by Charlville
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Images are from the brochure collection of Hemmings Motor News

America’s Lowest-priced Pickup: 1960 Ford Falcon Ranchero

America’s automotive marketplace was changing drastically in the postwar era, and a fast-growing segment of buyers was purchasing vehicles that placed more emphasis on smaller size and  greater economy than traditionally accepted. Ford Motor Company responded to this trend with its compact Falcon, which was proving a best-seller, and it was that platform upon which the company chose to base its second generation of stylish, light-duty Ranchero.

Read the article here

America’s Lowest-priced Pickup: 1960 Ford Falcon Ranchero

Related – The 1957 Ford Ranchero Started A Trend

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