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Images are from the brochure collection of Hemmings Motor News
America’s Lowest-priced Pickup: 1960 Ford Falcon Ranchero
America’s automotive marketplace was changing drastically in the postwar era, and a fast-growing segment of buyers was purchasing vehicles that placed more emphasis on smaller size and greater economy than traditionally accepted. Ford Motor Company responded to this trend with its compact Falcon, which was proving a best-seller, and it was that platform upon which the company chose to base its second generation of stylish, light-duty Ranchero.
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America’s Lowest-priced Pickup: 1960 Ford Falcon Ranchero
Related – The 1957 Ford Ranchero Started A Trend
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