Why Studebaker Failed: In the End, It is Always Management – Richard M Langworth

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Why did Studebaker go out of business? I have your book Studebaker 1946-1966, originally published as Studebaker: The Postwar Years.

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I worked for the old company at the end in Hamilton, Ontario. Your book brought back memories of many old Studebaker hands. Stylists Bob Doehler and Bob Andrews were good friends about my age.

I am looking forward to the last chapter discussing how Studebaker went wrong, especially since I also have theories. It would fun to compare notes. I often quote from your book: “For many years, Raymond Loewy Associates would be the only thing standing between Studebaker and dull mediocrity.”

Like you I owned a 1962 Gran Turismo Hawk, a surprisingly impressive car. Drove it back and forth to Hamilton when we were working on the last 1966 production Studebakers. I put a ’53 Starliner decklid on it and ’54 Starliner wheel covers; I thought each addition was an improvement. —B.M.

Read on

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One comment

  1. I have the Langworth book on Studebaker and also think it’s very well-done and a fabulous resource. I actually contacted him to tell him how much I enjoyed the book, while apologizing for the “odd” timing. (The book was first published in the 1970s, I believe.) He graciously replied that he welcomed all praise no matter how “odd” the timing may seem.

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