The idea behind this week’s story about the mid-Eighties GM A-bodies and the backlash over their badge engineering wasn’t to bash the company. Yes, every car company makes mistakes, and it was instructional to see exactly how GM took that criticism to heart in an effort to avoid repeating that mistake and to build a better car company.And yes, reams could be written and business school textbooks could be filled with every misstep that brought GM to that point. Not one single factor, not one single person can be blamed for the situation. It’s easy to spout theories and it’s easy to point at the factors that we personally understand and accept, but to get the entire picture, it’s often helpful to go back to original material for the answers.So, for instance, let’s take a look at a series of dealer training films for the 1982 Chevrolet Celebrity, the 1984 Pontiac 6000, the 1985 6000, and the 1985 Celebrity.
True world class distinction or, how to try to set the mid-Eighties GM A-bodies apart – Daniel Strohl @Hemmings
How a single magazine cover photo changed the course of auto design at GM in the Eighties – Daniel Strohl @Hemmings ›