For sporting style, power, and capacity, it’s hard to beat this 1968 Buick Riviera – David Conwill @Hemmings

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It has a 7.0-liter V-8, hideaway headlamps, and exclusive, swoopy styling. If we’re talking late-1960s General Motors products, that sounds a lot like a third-generation Corvette. Not everyone can daily drive a two-seater, and if you were going to drop $4,600 on personal transportation back in 1968, there was another option. It came not from Chevrolet, however, but from GM’s founding division: Buick.

“The automobile you drive must be more than a machine that takes you from one place to another,” Buick said in Riviera promotional materials. “It must be as exciting to drive as it is to look at and as exciting to look at as is reliable to drive. Obviously, Riviera is your automobile

.”That may have been obvious five decades ago, but the second-generation Riviera is often overlooked these days. That’s a mistake. You see, if you wanted a big-block, A/C-equipped vintage ’Vette with an automatic transmission now, you’d best be prepared to spend around $60,000. A similarly optioned Riv, meanwhile, can be had in like condition for about a quarter of that

We drove this example not long ago and can tell you: Unless you want to attend track days on the regular, you’ll have just as much fun in the Buick. Maybe more if you have some friends you’d like to bring along, or just prefer some extra room to stretch out.

The Ivy Gold Mist example on these pages belongs to John Scheib (no relation to Earl, in case you were wondering) of West Hartford, Connecticut. Just to look at his car, you immediately realize a Riviera of this era was more than mere transportation. Take that curvaceous styling, for instance. It’s a clear departure from the sharper, more vertically oriented, Ferrari-meets-Rolls Royce looks of the 1963-’65 first-generation Riviera. At first glance, you could be forgiven if you mistook the Buick for an Oldsmobile Toronado, but look closer and it’s a more conservatively styled car.

That conservatism extends to the chassis. While the Toronado and the Riviera, along with the Cadillac Eldorado, shared GM’s E-body platform, only the Riviera adheres to the traditional American approach of a front engine and rear-wheel drive. The decision to retain what was tried and proven good not only means it’s a more straightforward car for the modern owner to service and find parts for, but its driving manners are familiar and predictable.

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Categories: Buick, David Conwill, Hemmings, Riviera

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