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Interesting little snippet of history from The Boise City News in 1942 plus a YouTube video from Crittenden Automotive Library
Edsel Ford announcing a driver safety initiative not too long before he sadly passed away.
I wonder how successful the “Ford Good Drivers League” ended up?
This was a great promotional idea. It would attract young boys age 14 to 19 [future car buyers] to come into the Ford dealer’s facility with a driving parent, and as stated in the article, it didn’t matter what make of car the family had, potentially giving the Ford people the opportunity to talk with another potential customer, and talk them into a Ford. Not only were the boys given a free booklet on safe driving, but they also ended up with free membership cards and a button they could wear. I can imagine a boy in school showing off his new Ford Good Drivers’ League button and ID card, and the other boys going home to ask their parent to take them to the Ford dealer too!
Thanks Bill