The Mercury was completely redesigned for 1952, along with other Ford vehicles, with the brand moving away from the rounded form of previous years, which was much-beloved by lead-sled custom builders.
The new look was taller and squarer, and more in line with modern taste as the chrome-bedecked cars of the ‘50s got under way. The Monterey became its own top-drawer model, with premium trim and features.
The Pick of the Day is a highly attractive 1952 Mercury Monterey convertible in red with a black-and-red interior, powered by the correct 255cid, 125-horsepower flathead V8 linked with a 3-speed manual transmission and overdrive.
The Mercury has had “limited ownership” during the past 35 years, according to the Canton, Ohio, dealer advertising the convertible on ClassicCars.com. Presumably, that means it’s been in the hands of just a few people during that time
In October 1998, somewhere in the vast sea of Hershey vendors, I was looking at fabric samples assembled in book form by Bill Hirsch. My all-original 1952 Buick Roadmaster had seen some miles under its two prior stewards, which had caused the fabric behind each door handle to fray, while the floor carpet and driver’s-seat back had seen far more glorious days. With a snippet of the car’s upholstery in my hand for comparison, the debate running through my head was, “Which do I start with; what would be the easiest?”
At 26 years old, I was determined to take the next step in automotive restoration. I had replaced the brakes, fixed a power steering fluid leak—the system an option on the Roadmaster that year—and replaced a few weather seals. Upholstery seemed simple enough. Especially floor carpet. Frankly, I was a little more than proud to own, drive, and display the car—I wanted it looking its best, despite my meager budget.
As I pondered my ability against a “close enough” color match, I was asked if I needed help by—I assumed—a staff member. Instead, I found myself talking to Bill Hirsch himself. He must have taken a keen interest in the plight that I had to have exhibited. After explaining the situation, Bill asked, “Do you enjoy driving your Buick?” Yes, was my quick reply, to which he said, “Then drive it. I’d love to sell you upholstery today, but honestly, I can tell by your enthusiasm that you enjoy using the car. You’re young; there will be plenty of time to restore it later when the whole car needs to be done, and we’ll still be making upholstery for it. When it’s ready, call me.” And with that, he shook my hand, slipped me copies of the samples I had been ogling, and flashed a reassuring smile.
Susie is a small blue coupe on display in a dealer showroom who is bought by a well-to-do man who is taken with her. Thrust into high-society, she finds herself surrounded by much larger, more luxurious cars but eventually makes do. He treats the car well but neglects to maintain her; after years of neglect, wear and tear, the car no longer runs properly and the owner, when informed that Susie needs a massive overhaul, abandons Susie for a new vehicle. At a used car lot, Susie is purchased again, but the new owner, a cigar-smoking man who lives in a seedier part of town, does not treat the car with the same fondness as the first and leaves her on the curbside at night.
One night, she is stolen, chased by the police and is wrecked; presumed “dead“, she is sent to a junkyard. She shows stirrings of life, even in her wrecked state, and a young man notices and buys her at a bargain price. With the help of his friends, the young man completely restores and revives Susie as a brand new hot rod. An overjoyed and like-new Susie rides off. 
1952 was the final year for the original F-Series pickup, and the most powerful engine that Ford offered for the half-ton model was the Flathead V8 with 239 cubic inches of displacement. The F-100 we’ll talk about today is a little different under the hood, though.
Not only did it win “First Place for Outstanding Engine and Interior at the ISCA Summit Racing Equipment Auto Show,” but the single cab in the photo gallery sports a Corvette powerplant from the small-block family. The LT1, to be more precise, and the automatic transmission comes from General Motors as well.
The Turbo Hydra-Matic 700R4 is one of the finest choices you can make for a restomod. Smooth but also stout, the four-speed gearbox switched from hydraulic logic shifting to electronic in 1993 when it was known as the 4L60. 1987 and newer transmissions are extremely popular with race, street, and even off-road builds.
Turning our attention back to the custom truck with sparkling light tan over brown paintwork and a bright orange pinstripe, the Ford F-100 “took over a year to build” according to Worldwide Auctioneers. Offered at no reserve, the go-faster pickup features a TCI chassis with chrome plated arms, Coy wheels, and Nitto radials.