Category: AM General

2023 Bull Market Pick: 1992–06 AM General Hummer H1 – <a href="https://www.hagerty.com/media/author/steven-cole-smith/">Steven Cole Smith</a> @Hagerty

2023 Bull Market Pick: 1992–06 AM General Hummer H1 – Steven Cole Smith @Hagerty

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Lorenzo Detoma has nothing against technical advances. But in his 2002 Hummer H1, he finds they aren’t mandatory. “One of the things I love is how analog it is in this digital world,” he says. “The only digital piece of equipment on the whole vehicle is the odometer. It feels like a tank when you drive it, stable and confident.”

Perhaps that’s because the Hummer H1 is based, of course, on the military’s High Mobility Multipurpose Wheeled Vehicle (HMMWV), or Humvee for short, which probably had more in common with a tank than with your average SUV.

When AM General initiated sales to civilians beginning in 1992 with a modest 316 that year, it had toned down the military-ness, but only a little. The H1 is, after all, the only vehicle in the 2023 Bull Market lineup that has big steel loops coming out of the hood, left over from where the military attached a parachute so they could launch Humvees out of the back of C-130s.

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A universe all its own: How AM General sold the first civilian Hummer – Daniel Strohl @Hemmings

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If there’s one thing the upcoming Hummer EV will share with its internal-combustion forebears, it’s excess. Ridiculous excess. Big ol’ ‘Murican-style keep-it-coming-’til-the-wheels-fall-off excess. After all, what would a Hummer be if it weren’t loaded down with superlatives (not to mention the weight of America’s relationship to fossil fuels)?

Whatever shape this new Hummer will take, however GM will position it, it’ll still have a legacy to live up to – a legacy that, once established in the first Gulf War, became cemented in 1992 when AM General decided to sell a civilian version of the HMMWV.

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