I think that the future of General Motors will be measured by the attractiveness that we put in the bodies from the standpoint of luxury of appointment, the degree to which they please the eye, both in contour and in color scheme, also the degree to which we are able to make them different from competition.”
— Alfred P. Sloan Jr., in a letter to Fisher Body Corporation president William A. Fisher, September 1927
This article from Mark J McCourt at Hemmings Classic Cars tells the story of GM’s approach to the design and attractiveness of vehicles and was the complete antithesis of Henry Ford’s approach.
As part of the continued development of the old Ford Piquette Plant into a museum the entire collection of letter number pre-Model T Fords are being moved in and put on display once they have been prepared . The collection belongs to Larry Porter and is known as the Alphabet Ford Collection and will be on loan for 5 years.