So if it’s lowered, sitting on custom wheels, and tinted, this 1968 Chevrolet Impala station wagon listed for sale on Hemmings.com must be thoroughly restomodded, right? But hold the phone, that’s about the extent of it. There’s still a small-block delightfully bereft of chrome dress-up items under the hood and two big vinyl-covered bench seats in that three-shades-of-beige original interior with the pump for the airbags hidden away yet easily accessed. This thing was the definition of grocery getter and could still be with some less bling wheels. On the other hand, who wouldn’t mind showing up at the local supermarket or big-box hardware store with this as-is and airing up the bags to load a few extra sheets of plywood? From the seller’s description:
This awesome wagon is originally a California car, and it shows! This car has never seen any salt (was just moved outside for pictures). The car is kept in dry, indoor heated storage. There are some great creature comforts on this sweet build including Factory A/C that has been converted to a much more modern R134 system, Factory power windows that work awesome, upgraded 4-wheel power disc brakes, upgraded tubular rear trailing arms, tubular front control arms and more! This sweet Impala still has its original 327 engine and Automatic TH400 Transmission in great running condition with no issues. Car has absolutely no rust, rot or dents! Car has never been patched and has had one repaint in the original color.
So after 62 years the celebrated Impala badge will no longer grace the highway, this is another sad example of the change in the mode of transport away from the traditional sedan.
“Just as the Impala evolved over the years, the market has shifted dramatically and demand for sedans has declined and we adjusted to meet customer needs,” Steve Majoros, vice president of Chevrolet marketing, told The Detroit News.
The Impala first debuted in 1958 and ran until 1985 before being reintroduced briefly in the 1990’s then fully returning in 2000.
There is an excellent feature on the Impala over at the GM Heritage Center Website called “Chevrolet Impala – Something For Everyone” you can find the article here
For the 1966 model year, Chevrolet produced a feature-length film extravaganza for its dealers called Impact ’66, complete with Hollywood-style production values and hosted by Lorne Greene, star of the NBC television western Bonanza. (Chevrolet was a presenting sponsor of the popular 1959-73 horse opera.) While the movie runs a bit too long for internet viewing, we have featured a few select excerpts now and then, and here’s another choice item: a behind-the-scenes look at the filming of a rather unique commercial for the 1966 Chevy big-car line.
I currently own a ’65 and a ’66 Impala, and I’m always surprised how many people seem to mis-identify them. This seems to happen even more frequently when there is a side profile of my ’65 posted online. Many people who know that the ’65 has the three individual tail lights but who can’t see…
Great series of articles from Ed Foster on the story of Dan Gurney’s Impala and it’s return to the UK and the completion of Dan’s final two laps at Silverstone
As with many projects, this one started with a passing remark from someone. Matt Hearn, the Event Content Manager here at Goodwood, mentioned ‘Dan Gurney’s Impala’ and, having never heard of it, I Googled the car.
Good news and bad news. It should be a strapline for motor racing, shouldn’t it? Some of you will remember a piece I wrote about buying Dan Gurney’s 1961 Chevrolet Impala SS in March. Since then the car has undergone a left-hand-drive conversion, has been shipped over to the UK and I have now finally seen it…
In the long history of car sales, dealers have attempted all manner of gimmicks to get new buyers into the showroom and out the door with a new set of wheels. Lottery contests, rebates, all types of giveaways, and more. We thought we had seen it all until an we saw this ad from 1962: a free Shetland Pony to the first 25 buyers of a new Chevrolet.