The last AMC: Jeep’s ZJ Grand Cherokee turns 25, Renault, Chrysler and an Assassination

Hard to believe that the Jeep Grand Cherokee ZJ effectively the last AMC vehicle before the Chrysler take is now 25 years old.

For those of you that haven’t heard of American Motors Corporation you can read about them here on Wikipedia 

Excellent article on the Jeep and it’s part in the takeover from Daniel Strohl at Hemmings here

An interesting side note to the end of AMC and the assassination of Georges Besse  November 17th, 1986 can be found here on Jalopnik.

Six months after the assassination of Besse AMC was sold to Chrysler.

Interesting advertising film about the Eagle Talon, one of the efforts from Chrysler to leverage the AMC name after the takeover.

Advertisements

Book – The Critical Path: Inventing an Automobile and Reinventing a Corporation by Brock Yates

The Critical Path: Inventing an Automobile and Reinventing a Corporation

The Critical Path: Inventing an Automobile and Reinventing a Corporation

I’ve recently read this book, and as always with Brock Yates’s work it’s a really enjoyable read.

Here’s the overview

The story of  how Chrysler’s minivan team created an automobile that captured the 1995 Motor Trend Car of the Year and other major awards – and reinvented a perilously entrenched corporation in the process – is as dramatic and inspiring a story as any in business today. Brock Yates, one of the most respected writers in the auto world, was given unprecedented access to Chrysler – every planning session, presentation, budget review, test drive, assembly line start-up, and marketing launch. The result is a book that unveils the mysteries of modern car-making, revealing how cars are shaped through countless interlinked decisions ranging from size and power to door configurations, color selections, and innumerable other interconnected details. It also captures the complex process by which the thousands of separate pieces that make up a car are designed, tested, manufactured, and marshaled into place at the exact moment they are needed. For any reader who cares about cars, this is the most intriguing look inside the mysteries of their creation ever written. At the same time, The Critical Path recounts an extraordinary drama of all-too-human managers attempting to make something new, in a new way, inside a corporate culture that resists them at every turn. The story of how Chrysler’s minivan platform team kept their commitment to quality, schedule, and budget – with a $3 billion investment and the company’s fate palpably in the balance – is as encouraging a tale as has emerged from American business in years. The unprecedented triumph and Chrysler’s resultant comeback is a lesson in successful management that will be savored by any reader interested in how great companies make breakthroughproducts

The book was originally published in 1996 and is available here

The Classic Motor Show 2016

This slideshow requires JavaScript.

 

Took a trip to the Birmingham NEC to visit the 2016 Classic  Motor Show.

A number of celebrities such as Edd China and Mike Brewer were in attendance.

American cars were well represented across the board in terms of both vehicles and clubs.

I popped in and had a chat with the guys on the MAFCGB stand and was made very welcome!

A day out all around!

Chrysler Lost Heritage: The Norseman – The Chrysler Blog

Chrysler Lost Heritage: The Norseman, Virgil Exner

Chrysler Lost Heritage: The Norseman

Back in the 1950’s one if my favourite car designers Virgil Exner was experimenting with a whole new look for Chrysler. An important factor in these developments was a partnership with the Ghia design studio in Italy. One of the highlights of this collaboration was “The Norseman” concept car.

Read the story  here & here

Chrysler Lost Heritage: The Norseman, Virgil Exner

Chrysler Lost Heritage: The Norseman