Tag: Virgil exner

The wonders of the Chrysler Norseman lie shipwrecked in the Atlantic – Jeff Peek @Hagerty

The wonders of the Chrysler Norseman lie shipwrecked in the Atlantic – Jeff Peek @Hagerty

Chrysler Corp. archives

In the late-night hours of July 26, 1956, about 40 miles off the coast of Nantucket Island and nearing the end of its transatlantic journey from Italy to New York, the luxurious ocean liner SS Andrea Doria collided with another ship in heavy fog. Fifty-one people were killed, a number that would have been much higher had the Doria not remained afloat for 11 hours before it slipped below the water’s surface to its final resting place.

Considering the loss of life, less attention was given to the cargo that went down with the ship, but Chrysler Corporation quickly crafted a press release, matter-of-factly sharing the details of an “idea” car—the Norseman—that had been lost while making its way to America from Italian coachbuilder Carrozzeria Ghia.

Calling the car’s pillarless design “revolutionary,” the press release acknowledged that the Norseman “must be considered a complete loss.” And then, oddly, Chrysler shared that the car was “covered by insurance.” The New York Times reported that the automaker invested $200,000 into the project, the equivalent to $2.1 million today. What Chrysler didn’t say in its press release was that it could never recoup the time and effort that went into creating the four-door hardtop sedan: 50,000 hours of research and labor, two years in design, and another 15 months to build it. All gone, thanks to the the unfortunate confluence of bad weather and certain regrettable decisions.

SS Andrea Doria

Bettmann Archive/Getty Images

The SS Andrea Doria was a source of great national pride when it was launched in 1951. Named for a 16th-century Genoese admiral, it was considered the largest, fastest, and (supposedly) safest of all Italian ships when it took its maiden voyage in January 1953. The opulent 29,100-ton ship had a normal capacity of 1200 passengers and 500 crew, and it had successfully completed 50 transatlantic voyages when it left the port of Genoa on July 17, 1956—with 1706 on board—and headed west to New York City. In an odd coincidence with the more famous RMS Titanic, which sank in 1912 during what was to be Captain Edward Smith’s final turn at the helm before retirement, Cpt. Piero Calamai was taking his final tour on the Andrea Doria before moving to its sister ship, the SS Christopher Columbo.

Nine days into the journey across the Atlantic Ocean and less than 300 miles from New York, dense fog made it difficult to see beyond the bow. Regardless, Calamai maintained a speed of more than 20 knots in the heavily trafficked area while the ship’s crew became completely reliant on radar.

MS Stockholm

Meanwhile, the MS Stockholm, having recently left New York for Sweden, was fast approaching in the same shipping lane, heading east. The Stockholm, less than half the size of the Doria but designed with a reinforced ice-breaking bow, was also operating solely by radar due to the heavy fog.

Both ships were aware of the other as they drew closer, but it was later revealed that the Stockholm’s radar was set to a different range, so the Doria was actually closer to the Swedish ship than its crew realized. Nevertheless, it was Doria Cpt. Calamai’s decision to turn his ship to port—not starboard, in accordance with maritime rules—that proved fatal. With both ships turning in the same direction, the Stockholm struck the Doria at an almost 90-degree angle.

Chrysler Norseman

Chrysler Corp. Archives

Below deck was the Norseman. Designed by Chrysler’s engineering division and built by Ghia, Chrysler claimed the concept “incorporated more structural, chassis, electrical, and styling innovations than any other ‘idea’ car every designed by Chrysler.”

The automaker’s press release added:

“Although the car was intended to have as great structural strength as today’s automobiles, it had no posts or pillars to support the roof. This was accomplished by means of structural cantilever arch, which curved upward from the rear of the frame and over the passenger compartment of the car.

“Glass surrounding the passenger compartment was uninterrupted, with the exception of the two arches of steel curving upward in the rear. In addition, there was a 12-square-foot panel of glass in the rook that was power operated and slid forward, leaving the roof over the rear seat open.

“All major body panels on the car were made of aluminum, as a result of research in advanced structural techniques to reduce weight. It had a sharply sloping hoof, unswept tail fins, and a covered, smooth underbody for aerodynamic efficiency.”

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Never-built Virgil Exner concept car rendering takes form 75 years later – Daniel Strohl @Hemmings


Never-built Virgil Exner concept car

Metalshaper Wray Schelin says he can teach an absolute beginner in metalshaping how to form a car fender in just a week, and he’s decided to back that claim up by assigning his metalshaping students to create a super-slick Virgil Exner-penned car body design that the world has never seen in sheetmetal.

“I just thought it was the coolest future car I’d ever seen,” Schelin said of the circa-1945 rendering that Exner drew during his time with Studebaker. “As soon as I saw it, I said, ‘Well, I’m making that.’”

Schelin, who offers coachworking classes out of his shop in Charlton, Massachusetts, grew up around his grandfather’s restoration business and old car library, but said he never came across the drawing until an acquaintance of his posted it to Facebook a year and a half ago.

Never-built Virgil Exner concept car

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Related –  One-off Exner-designed Duesenberg Model D revival prototype

SIA Flashback – 21 Years of Chrysler Idea Cars – Daniel Strohl @Hemmings


Who doesn’t love the Exner era at Chrysler? Sure, everybody thinks of the big fins and big chrome first, but anybody could have tacked those design elements on to a car. Instead, the Exner concept cars always had that something that the buying public wanted – boldness, beefiness, unity of design, the right amount of flash and the appearance of something that could roll off the assembly line tomorrow. The article from Special Interest Autos #13, October-November 1972, includes more than just the Exner era, opening up its focus to the 1940 to 1961 era, but the largest portion of insight into these cars comes from the interview with Exner himself.

See the rest here




One-off Exner-designed Duesenberg Model D revival prototype Daniel Strohl @Hemmings


The stars all appeared to align for Duesenberg’s return in the mid-Sixties: a Duesenberg family member at the helm, an Exner-designed and Ghia-built prototype, confirmed orders for production models, even a factory taking shape. Yet the dream of a de-extinct Duesenberg never came to be, and now that prototype has come up for sale on the open market for the first time in more than 50 years.

Read the rest of the article here

Chrysler Lost Heritage: The Norseman – The Chrysler Blog


Chrysler Lost Heritage: The Norseman

Back in the 1950’s one if my favourite car designers Virgil Exner was experimenting with a whole new look for Chrysler. An important factor in these developments was a partnership with the Ghia design studio in Italy. One of the highlights of this collaboration was “The Norseman” concept car.

Read the story  here & here

Chrysler Lost Heritage: The Norseman