The Mercury was completely redesigned for 1952, along with other Ford vehicles, with the brand moving away from the rounded form of previous years, which was much-beloved by lead-sled custom builders.
The new look was taller and squarer, and more in line with modern taste as the chrome-bedecked cars of the ‘50s got under way. The Monterey became its own top-drawer model, with premium trim and features.
The Pick of the Day is a highly attractive 1952 Mercury Monterey convertible in red with a black-and-red interior, powered by the correct 255cid, 125-horsepower flathead V8 linked with a 3-speed manual transmission and overdrive.
The Mercury has had “limited ownership” during the past 35 years, according to the Canton, Ohio, dealer advertising the convertible on ClassicCars.com. Presumably, that means it’s been in the hands of just a few people during that time
When U.S. automobile production resumed after World War II, eager buyers scooped up warmed-over prewar models while advertising agencies cleverly avoided the phrase, “all new.”
Take Mercury, for instance. The division’s pitch for 1946 was “Step out with Mercury.” It was simple enough, and the mid-priced branch of Ford Motor Company promptly sold 86,603 cars. A year later, “More of everything you want” became the company’s slogan. Sure, the instrument panel dials had been updated, interior hardware was now finished in chrome (as was the grille surround), hub caps had been revised, and there was a new nameplate on the hood, but there was nothing “more” to Mercury. With little effort at the factory and the swipe of an artist’s brush, another 86,383 units were built during the model year.
By then, Mercury’s boardroom was aware that its vastly redesigned cars would be ready for production in late summer 1948. Thus, the ’48 Mercurys, like this Model 76 Club Convertible, entered showrooms with little fanfare.
The Club Convertible was now one of four body styles offered by Mercury, the others being a two-door Sedan Coupe, four-door Town Sedan, and a Station Wagon. In a calculated move, the exceptionally poor-selling two-door Coupe had been dropped in anticipation of the forthcoming redesign. Not unexpectedly, each retained the same grille design from the previous year, topped by running lamps flanking the pronounced hood. Front and rear fender trim was identical to that used a year prior, and a split windshield remained. The Club Convertible’s top was available in either “natural” or black-tinted fabric.
The 1948 line of Mercurys continued to utilize the division’s 239.4-cu.in. flathead V-8 engine, which had been upgraded a year prior with the use of lightweight, four-ring aluminum pistons, and carried a factory rating of 100 hp. Likewise, a column-shifted three-speed manual transmission was standard equipment. A full set of 12-inch hydraulic drum brakes managed stopping force, while passenger comfort was handled by “slow-acting springs” and shocks
In the 1930s, Ford was getting slaughtered in the mid-priced market by the likes of Dodge and Oldsmobile. To save the company, Edsel Ford – the legendary Henry Ford’s son – established the Mercury brand in 1939, serving as a bridge between Ford and its Lincoln luxury division. The idea worked like a charm, as Mercury produced some of the most iconic American classic cars from the 50s to 70s era.
10 – 1969 Mercury Cougar Eliminator
Most people don’t include the Mercury Cougar in their list of the greatest classic muscle cars, but it fully deserves to be included. Introduced in 1967, the Cougar had everything muscle car fans love – a Mustang-based design, a mighty V8 under the hood, and fantastic driving dynamics. The Cougar was so good that it received the 1967 Motor Trend Car of the Year award.
Following the successful launch of the Cougar, Mercury introduced several trims, with the highest-performing one being the 1969 Eliminator. This car came with a 4.9-liter V8 – the same engine in the Mustang Boss 302 – producing 290 horsepower, making it a joy to drive.
9 – 1950 Mercury Coupe
The Mercury Eight is one of the first cars Mercury built in the early 40s. However, it wasn’t until 1950 that Mercury gave it the redesign that earned it a spot on this list. The 1950 Eight was based on the 1949 Ford, but had a distinctive design and a bigger Flathead V8 than the Ford.
Available as a sedan, coupe, convertible, or two-door station wagon, the Eight quickly became popular in hot rod circles and even had songs written about it. It’s also one of the most popular movie cars featured in James Dean’s 1955 film Rebel Without A Cause.
We know that the 1960s were full of horsepower hijinks, but did you know that manufacturers sometimes fibbed about the size of their engines? Indeed, that burbling V-8 in your beloved classic may actually not measure up to its promised displacement. We rooted out five of the worst offenders.
Available from mid-1963 to mid-1968, the 427 was Ford’s crowning achievement in the 1960s, carrying the torch during Ford’s “Total Performance” reign of global competition. However, to American enthusiasts, the 427 is best known for powering Fords and Mercurys to success on the drag strip and in NASCAR. The FE-series engine was introduced at the same time as Ford’s semi-fastback roofline for the Galaxie 500 and Galaxie 500/XL (as well as Mercury’s Marauder sub-series), and the silhouette’s aerodynamic advantages helped maximize the engine’s performance on the banked ovals. The street 427 was available with either a single or pair of four-barrel carburetors for 410 or 425 horsepower, respectively. Several thousand 427s were built through 1964, with popularity falling drastically in 1965, the last year of big Mercury; in its swan-song year of 1967, the 427 was installed in 89 full-size Fords.
We all love a bit of nostalgia, don’t we? Especially if it is a classic from the yesteryears. And every automobile lover has their own favorite classic car. Some adore the likes of Ferrari P4/5 for its rarity while others are admirers of the likes of GTO 250 purely because of the moolah they generate in today’s times.
Almost every big automobile company boasts a super-rich legacy in terms of classic cars. And so is the case with Ford. The American multinational automaker produced a bunch of timeless classics back in the day. And one of its classics was the Mercury Eight – a part of Ford’s Mercury brand that was established to bridge the price gap between Ford and Lincoln models. While the Mercury Eight enjoyed a successful 13-year reign, it is the 1949 Mercury Custom that gets us nostalgic.
Here’s more about the ’49 Mercury from Rebel Without A Cause and where it is now…
The Mercury Eight line was brought forth by Ford’s now-defunct Mercury division; however, the nameplate tasted sweet success between 1939 and 1951. In 1955, the world mourned the death of the rising star James Dean in an automobile accident. Naturally, when the movie Rebel Without A Cause was released just a month after his demise, it became an instant hit. And James Dean was mourned even more after his acting skills made it apparent that he could have been the next big thing in Hollywood.
Since time cannot be turned back or altered, we can’t say. Perhaps it was a bit of both, further compounded by Dean’s untimely death. Either way, his 1949 Mercury became a huge hit and has carried on being a classic hot rodder to date.
After growing from a large pony to a nearly full-size thoroughbred in the 1970s and enjoying increasing success along the way, the time had come to downsize the cat. Yes, I mixed my metaphors.Already established as a near twin to the Ford Thunderbird since 1977, the direction of the next-generation Cougar was no real surprise, especially since, one year earlier, a Mustang-like Capri debuted in the segment originally occupied by the Cougar.
I already featured the Fox-platform Thunderbird, and somehow gave the impression that I wasn’t a fan. That couldn’t be farther from the truth. Apparently, my attempt at an honest assessment of the aesthetics of the 1980-’82 Thunderbird struck some nerves, so let me try this again.
The “Foxy Cat” was a boxy cat, adopting the overly square lines that were evident in many cars introduced in the late 1970s and early 1980s. The Cougar XR-7 took a proud stance on a 108-inch wheelbase, which was 3 inches shorter than its original 1967 wheelbase.Had Ford chosen a more sporting style for the Thunderbird and Cougar XR-7, rather than sticking with the dated personal-luxury-car image that was a winner in the 1970s, the result may have been more graceful.
The new Cougar had all the requisite personal-luxury-car hallmarks: a padded vinyl roof, fixed rear quarter or opera windows (depending on optioned roof treatment), and a formal grille with an upright hood treatment. The look was completed with a vinyl wraparound strip that encircled the entire car in either black or a contrasting color, depending on exterior décor packages and body-color bumpers—which Ford loved keeping large.
In popular culture, old-car ownership has become a rich man’s game. But plenty of people love old cars. What about those of us who are bucks-down, who crave a taste of something vintage but don’t want to mortgage the house? With Dollar-a-Pound, a concept we liberated from the late, great LeRoi “Tex” Smith and have twisted to our own ends, we find clean, running vintage cars from the pages of the Hemmings classifieds that fit within the confines of the brief. Expect a lot of four-door sedans, post-’72 iron, and imperfect cars. We make no assertions about their condition, beyond the notion that they’re advertised as running, driving cars. Cars like this are everywhere that salt didn’t eat them alive. They may not start (or end up) pretty. They may not become your forever car. But they could be an awful lot of fun for a while–and they may help remove the stench of unobtanium from our hobby.
Mercury was a division of the Ford Motors Company established in 1938 by Edsel Ford. Originally created to be the mid-range luxury section of Ford manufactured cars, Mercury cars were, for over fifty years, some of the nicest cars available on the US market. Mercury cars from the 1950s to the 1970s were sometimes better than Ford and Chevy vehicles.
10Awesome: 1950 Mercury Eight
The Mercury Eight was one of the first Mercury built. Following World War 2, Ford redesigned the Eight in order to increase sales. Available as a sedan, coupe, convertible, and station wagon, the Mercury Eight was released as an attempt by Ford to attract a market segment located between the ultra-luxurious Lincoln cars and middle-class Ford cars.