Park Lane Prestige – 1959 Mercury Park Lane hardtop – Jeff Koch @Hemmings

Park Lane Prestige – 1959 Mercury Park Lane hardtop – Jeff Koch @Hemmings



The recession of 1958 hit fast and hard, and while it affected every American car builder with the exception of Rambler, it clobbered Ford harder than most. The company launched Edsel to the yawning indifference of everyone; 63,110 Edsels sold in 1958, making it the second-best new-marque launch ever (behind Plymouth), but it was calamitous against sales estimates of 200,000. The reasons why are beyond the scope of this story, but with $400 million spent in development, Edsel was a disaster. The Continental Division folded into the Lincoln Division; the new combined Lincoln-Continental division’s new unit-body cars lost Ford $60 million from 1958 to 1960.

Read Jeff’s article here

One thought on “Park Lane Prestige – 1959 Mercury Park Lane hardtop – Jeff Koch @Hemmings

  1. One man and his Mustang – UK – I'm just a man with a Classic 1966 Ford Mustang Coupe and an ever increasing collection of car detailing products to keep it clean. I bought the car as a non rolling project in 2011 which had been neglected, set fire to, rusted and abused. As a result of all that the car needed a bare metal strip down, a nut and bolt restoration." Four and a half years later the car was completed, on the road and shown at the UK's premier Classic Car Show, everything that was done to my car is documented here. I now have the privilege to drive one of America's most recognised cars and a true Icon, the Ford Mustang.
    One man and his Mustang says:

    Another work of automotive art.

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