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Background

Virgil Exner was an influential American automotive designer known for his work in the mid-20th century. He played a significant role in shaping the design of cars during the 1950s and 1960s. Exner worked for Chrysler Corporation, where he became the Vice President of Styling.

One of his notable contributions was the “Forward Look” design philosophy introduced in the mid-1950s. This approach emphasized sleek and aerodynamic styling, departing from the boxier designs of the time. Under Exner’s direction, Chrysler produced iconic models like the 1957 Chrysler 300C and the 1957 Plymouth Fury.

However, Exner’s ambitious designs faced some criticism, and financial difficulties at Chrysler led to his departure in the early 1960s. Despite this, his influence on automotive design remains significant, and his legacy endures through the memorable cars he contributed to creating.

Vehicles

Chrysler 300C (1957): This luxury performance car is often considered one of the best examples of Exner’s “Forward Look” design. Its bold styling and powerful performance contributed to its legendary status.

Plymouth Fury (1957): The Fury, especially in its high-performance versions, showcased Exner’s design philosophy. It gained fame with its appearance in the movie “Christine.”

Dodge Dart and Plymouth Valiant (1960): Exner played a role in the design of these compact cars, which were crucial for Chrysler during a time when smaller, more economical cars were gaining popularity.

Chrysler Turboflite 1961 Although a limited production vehicle, the Turbine Car demonstrated Exner’s innovative spirit. Its futuristic design and the use of a gas turbine engine set it apart.

Imperial Crown (1964-1966): Exner contributed to the design of the Imperial line, and the Crown series reflected a luxurious and distinctive appearance under his guidance.

Dodge Firearrow Concept Cars (1953-1954): Exner worked on a series of Firearrow concept cars, showcasing futuristic and aerodynamic designs. These concepts influenced the styling of production cars in the following years.

DeSoto Adventurer (1956): Exner’s influence extended to the DeSoto brand, and the Adventurer, with its bold fins and distinctive styling, reflected his design flair.

Chrysler Ghia Specials (1950s): Exner collaborated with Italian coachbuilder Ghia to create a series of limited-production vehicles, including the Chrysler Ghia Specials. These cars combined American engineering with European styling.

Dodge Custom Royal Lancer (1959): This model featured Exner’s “Forward Look” and showcased his penchant for incorporating dramatic tailfins into the design.

Chrysler Newport Dual Cowl Phaeton Concept (1941): While this concept predates his time as Vice President of Styling at Chrysler, Exner contributed to this elegant convertible, reflecting his early design influence.

Virgil Exner’s career spanned various projects, from concept cars to production models, and his design language left an indelible mark on the automotive landscape during the mid-20th century.

Some more information on Virgil Exner can be found here at Coachbuild.com