Chevrolet are celebrating 100 years of the Chevy Pickup Truck, by producing a Centennial Edition on the Colorado and Silverado platforms
Model year 2018 marks the 100th anniversary of the first production Chevrolet truck. A century and more than 85 million trucks later, Chevrolet has become one of the most recognizable brands in the world. To celebrate the Chevy Trucks Centennial, the brand is honoring the owners who have made Chevy Trucks a part of their lives for the past century with a 100-day celebration featuring two new Special Edition trucks, the national rollout of the Truck Legends customer loyalty program and more.
2018 Centennial Edition Silverado alongside a 1972 Chevy C10.
You can find all the details and a look back at the 100 years here and here
Along with the Centennial Edition Chevrolet also built a special Centennial C10, (below), as part of the celebrations
The brand simply noted the 1967 C-10 has been customized to feature many of the same elements found on the 2018 Centennial Edition Silverado and Colorado. Like the new trucks, the 1967 C-10 boasts the same “Centennial Blue” exterior color and wears the heritage-inspired bowtie badge. Mechanical bits and other modifications were not discussed at its reveal.
I think that the future of General Motors will be measured by the attractiveness that we put in the bodies from the standpoint of luxury of appointment, the degree to which they please the eye, both in contour and in color scheme, also the degree to which we are able to make them different from competition.”
— Alfred P. Sloan Jr., in a letter to Fisher Body Corporation president William A. Fisher, September 1927
This article from Mark J McCourt at Hemmings Classic Cars tells the story of GM’s approach to the design and attractiveness of vehicles and was the complete antithesis of Henry Ford’s approach.
All this stuff reminds me of a few years ago when we were visiting Country Classics in Staunton IL during one of our US visits, as you can see the truck was really nice and the price probably even nicer at $5950! Sadly I didn’t pull the trigger….
As you can also see there was a nice red 78 Silverado at $9350
The excellent GM Heritage Center in Sterling Heights Michigan, (which I have been lucky enough to visit see previous post here), has excellent online documentation to assist with restoration or anything else you’d like to know about your GM product.
Echo’s of Norwood – A Book that goes inside the GM Norwood Assembly Plant Between 1923 – 1987
Web site is here and there was also a feature on Hemming’s Motor News Radio here
Echo’s of Norwood
The book that goes inside a General Motors Corporation automotive assembly plant-all the way to the factory floor. Here is the story of Norwood Assembly- from the first car produced in 1923 to the 8 millionth-and the last car off the line in 1987
From the “B” body to the “F” car in never before revealed photographs, production data, and personal recollections, all providing a rare glimpse into the inner workings of the automotive industry during the halcyon era of domestic automotive production